Magnum Logistics

The firm that today is recognised as Magnum Express started life in 1989 as the entrepreneurial idea that any start-up trucking firm had to have a niche in the marketplace to survive. What niche was most defensible? There wasn't any tractor or trailer a fledgling motor carrier could purchase that every other trucking firm couldn't purchase. There wasn't any destination a start-up carrier could serve that any other trucker couldn't serve. And there certainly wasn't any price for services the young firm could offer that a competitor couldn't beat. So how, then, would this start-up compete.